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GoHighLevel Website Design Masterclass (Design + Building + SEO)
Jasper Aiken
Overview
This video provides a comprehensive guide to designing, building, and optimizing websites using GoHighLevel. It covers fundamental design principles like visual hierarchy, responsiveness, consistency, spacing, navigation, typography, and color theory. The tutorial then delves into the practical aspects of the GoHighLevel website builder, explaining how to use sections, rows, columns, and elements, and how to integrate lead capture tools such as chat widgets, forms, and calendars. Finally, it touches upon adding blogs for SEO and connecting custom domains, concluding with an introduction to SEO keyword research using a tool like Search Atlas to optimize websites for search engines and conversions.
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Chapters
- Establish visual hierarchy by arranging elements from most important to least important to guide user attention.
- Ensure responsiveness by testing website functionality and appearance on both desktop and mobile devices.
- Maintain consistency in fonts, colors, and spacing across the entire website for strong branding and a seamless user experience.
- Utilize proper spacing to make content easy to read and understand, clearly delineating sections.
- Prioritize user-centered navigation and clear calls-to-action to help visitors find information and convert.
- Employ readable typography and a cohesive color scheme, adhering to principles like the 60-30-10 rule for effective branding.
- Organize content layout using columns and rows for scannability and clarity, reflecting the business's brand and niche.
These principles are crucial for creating websites that are not only visually appealing but also user-friendly, effectively communicating the business's message and encouraging desired actions from visitors.
A website for a medical spa uses a consistent color palette of blues and tans, with clear headlines and call-to-action buttons like 'Book Appointment' prominently displayed, ensuring users know what to do next.
- Leverage GoHighLevel's extensive library of pre-built website templates as a starting point or inspiration.
- Understand the website builder's structure: sections (large background areas), rows (contain columns), and columns (hold elements).
- Add various elements like headlines, paragraphs, images, buttons, forms, and calendars to build website content.
- Style elements by selecting them and using the right-hand panel for adjustments to appearance, size, and effects.
- Utilize global sections to create elements (like headers or footers) that appear consistently across all pages, updating automatically.
- Create section templates for reusable content blocks that can be copied to different pages without affecting the original.
GoHighLevel's builder simplifies website creation by offering templates and a structured approach, allowing users to efficiently construct professional-looking sites with customizable elements and reusable components.
When editing a page, you can add a section, then within that section, add a row with three columns to display different service offerings, each containing an image, headline, and descriptive text.
- Implement lead capture through chat widgets, contact forms, and embedded calendars to engage visitors and gather information.
- Integrate blogs directly within GoHighLevel to publish content and improve search engine visibility.
- Optimize blog posts by including relevant keywords in titles, descriptions, alt text, and URLs.
- Connect a custom domain to your GoHighLevel website to establish a professional online presence and improve SEO.
- Use SEO tools like Search Atlas to research keywords, understand search volume, and assess keyword difficulty for your niche.
Effectively capturing leads and optimizing for search engines are essential for driving traffic, converting visitors into customers, and ensuring the website's long-term success and discoverability.
For a chiropractic website, research keywords like 'back pain relief' or 'chiropractor near me' using Search Atlas, then create blog posts incorporating these terms to attract local search traffic.
- Add pop-ups triggered by user actions (like exiting the page) or delays to capture attention and offer incentives.
- Incorporate custom code blocks for embedding elements not natively supported by GoHighLevel or for advanced styling.
- Manage spacing between elements using padding (space inside an element's border) and margin (space outside an element's border).
- Optimize for mobile by hiding or showing specific elements based on the device view to ensure a clean display.
- Connect a custom domain purchased from providers like GoDaddy or Cloudflare to make the website live and accessible via a unique URL.
These advanced features allow for enhanced user engagement, custom functionality, and a polished, professional presentation that caters to both desktop and mobile users, ultimately driving better results.
A pop-up offering '10% off your first service' can be configured to appear when a visitor is about to leave the website, prompting them to fill out a form to claim the discount.
Key takeaways
- A well-designed website follows principles like visual hierarchy, responsiveness, consistency, and good spacing to create a positive user experience.
- GoHighLevel's website builder offers templates and a structured approach (sections, rows, columns, elements) to streamline website creation.
- Integrating lead capture tools such as chat widgets, forms, and calendars is vital for converting website visitors into leads.
- Publishing blog content with targeted keywords and connecting a custom domain are key strategies for improving website SEO.
- Understanding and applying design principles like typography and color theory enhances brand identity and user engagement.
- Advanced features like pop-ups, custom code, and responsive visibility controls allow for greater customization and effectiveness.
- Proper use of padding and margin is essential for controlling the visual spacing and layout of elements on a webpage.
- Mobile optimization is critical, as the majority of web traffic originates from mobile devices.
Key terms
Visual HierarchyResponsivenessConsistencySpacingNavigationTypographyColor TheoryContent LayoutCall to Action (CTA)SectionsRowsColumnsElementsGlobal SectionsSection TemplatesPaddingMarginChat WidgetContact FormCalendar IntegrationBlog CreatorCustom DomainKeyword DifficultySearch VolumePop-up SettingsCustom Code
Test your understanding
- How does visual hierarchy contribute to a user's ability to quickly understand a website's most important information?
- What are the key structural components of the GoHighLevel website builder (sections, rows, columns, elements) and how do they work together?
- Describe three different methods GoHighLevel offers for capturing leads on a website.
- Why is it important to test website responsiveness on both desktop and mobile devices, and how can you hide elements for specific views?
- What is the difference between a global section and a section template in GoHighLevel, and when would you use each?