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Giving away $1M to help new apps go viral | How to Go Viral Ep. 17
Noise App
Overview
This video announces Noise's sponsorship of the Revenue Cat Ship-a-ton, a 60-day global competition for app developers. Noise is offering $1 million in ad credits to help new apps gain traction and go viral. The event highlights the increasing number of app launches and the shift in developer focus from app creation to user acquisition. The video explains what Revenue Cat and Noise are, details the Ship-a-ton's structure, and outlines Noise's specific contribution: a dollar-for-dollar credit match up to $1,000 per developer. It also touches on Noise's platform for creators and brands, its upcoming platform updates, and how both developers and creators can benefit from the event and Noise's ongoing engagement.
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Chapters
- Noise is a sponsor of the Revenue Cat Ship-a-ton, a 60-day global app development competition.
- Noise is providing $1 million in ad credits to help participating developers make their apps go viral.
- The Ship-a-ton is expected to host over 1,000 apps, with a focus on driving user acquisition.
- The video briefly introduces a humorous anecdote about acquiring a Dobby statue for the office.
This chapter sets the stage for the main announcement, explaining the event and Noise's significant financial commitment to support new app developers.
Noise is giving away $1 million in credits to app developers participating in the Ship-a-ton.
- RevenueCat is a platform providing tools for app developers, particularly for managing in-app purchases and subscriptions, used by over 100,000 apps.
- The app industry is experiencing rapid growth, with app 'minting' in 2026 on track to double 2025's numbers.
- The primary challenge for developers has shifted from building apps to acquiring users, especially with the rise of 'vibe coding' and lower barriers to entry.
- The Ship-a-ton runs from August 1st to September 30th, with global events culminating in New York.
This chapter provides essential context about the industry and the tools developers use, highlighting the current market dynamics and the specific timing and scope of the competition.
In the first half of 2026, 560,000 apps were launched, compared to 600,000 for the entire year of 2025, indicating a massive acceleration in app development.
- Noise aims to help developers grow their installs through its platform, focusing on organic marketing.
- Each developer participating in the Ship-a-ton receives a 'ship kit' with digital assets.
- Noise's specific contribution is a dollar-for-dollar credit match up to $1,000 per developer, effectively offering 50% off or double the value for initial ad spend.
- This offer is designed to be accessible to developers with any budget, functioning as a pay-as-you-go advertising platform with no contracts or minimums.
This chapter details the concrete benefits Noise offers to developers, explaining how their sponsorship directly addresses the user acquisition challenge.
For every dollar a developer spends on Noise, Noise matches it with another dollar, up to a total of $1,000 in credits per developer.
- Noise is a creator marketplace connecting brands with 1.5 million creators to produce user-generated content (UGC).
- Developers can use Noise to find creators to make promotional content for their apps, similar to how creators use Noise to find brands.
- Noise supports various content formats across platforms like TikTok, Instagram, Snapchat, and YouTube Shorts.
- Noise's upcoming platform update (2.0) aims to simplify content sourcing and creation for developers.
This chapter explains Noise's core business and how it functions as a solution for app developers seeking to create effective marketing content through UGC.
A developer can use Noise to find creators who will make TikTok slideshows or video demos showcasing their app's value proposition.
- Noise is actively building a developer community on X (formerly Twitter), embracing the 'build in public' culture.
- They are hosting weekly giveaways and contests on X throughout the Ship-a-ton.
- The first giveaway offers free UGC concepts and a chance to win $200 in Noise credits for commenting on a launch thread about their app.
- Noise emphasizes that developers don't need to reveal proprietary information to participate in these community initiatives.
This chapter outlines Noise's strategy for engaging with the developer community beyond just ad credits, fostering a supportive environment for feedback and growth.
Developers can comment on Noise's X launch thread with their app's niche or problem it solves to receive free UGC advice and enter a drawing for $200 in ad credits.
- Creators benefit from the Ship-a-ton as it will introduce a large influx of new apps seeking content creation.
- The event encourages developers to create unique and engaging apps, leading to more diverse content opportunities for creators.
- Noise is committed to supporting developers, especially early-stage ones, recognizing that successful apps provide more work for creators.
- The Ship-a-ton runs for two months, with the latter half expected to see increased developer engagement as they focus on growth.
This chapter addresses the creators in Noise's audience, explaining how the influx of new apps and the event itself will create more opportunities for them.
Creators can expect a wider variety of new apps to choose from for content creation, as many early-stage apps will be seeking promotion through the Noise platform.
Key takeaways
- The app development landscape is rapidly expanding, with user acquisition now being the primary challenge for developers.
- The Revenue Cat Ship-a-ton is a major event designed to support new app developers by providing resources and fostering competition.
- Noise is offering significant financial incentives ($1M in credits) to help developers overcome user acquisition hurdles through its UGC marketing platform.
- Noise functions as a two-sided marketplace connecting brands/developers with creators, simplifying the process of generating promotional content.
- Developers can leverage Noise's platform with flexible budgets and receive matching credits during the Ship-a-ton to accelerate their growth.
- Noise is actively building a community around its platform, particularly on X, offering ongoing support, feedback opportunities, and giveaways.
- The event is mutually beneficial: developers get marketing support, and creators gain access to a larger pool of potential clients and content opportunities.
Key terms
Ship-a-tonRevenue CatNoiseApp DevelopmentUser AcquisitionOrganic MarketingCreator MarketplaceUser-Generated Content (UGC)Ad CreditsVibe Coding
Test your understanding
- What is the primary challenge facing app developers in the current market, and how does Noise aim to address it?
- How does Noise's sponsorship of the Ship-a-ton translate into tangible benefits for participating app developers?
- Describe the core function of the Noise platform and how it serves both developers and creators.
- What are the key dates and duration of the Revenue Cat Ship-a-ton event?
- How is Noise leveraging social media platforms like X to engage with the developer community during the Ship-a-ton?